True World Foods UK

Key features in terms of brand design:

Consistent brand message: The slogan ‘Premium Japanese seafood supplier with an ocean of expertise’ is used throughout the website to reinforce the brand image of expertise and quality.

Enhanced visual identity

Using luxurious seafood images to visually convey the freshness and quality of their products, and using sophisticated design elements to highlight the brand’s premium image. ​

Improved user experience

Added features such as a product catalogue and credit application download to make it easier for visitors to find and use the information they need. ​

These website redesigns effectively communicate True World Foods UK’s brand values ​​and help build trust with customers.

UX (User Experience) Perspective

Clear Brand Message Delivery

The main visual and text (“Premium Seafood, Chosen by World-Class Restaurants”) clearly grab the user’s attention and immediately convey the brand’s core values ​​(premium seafood, reliability, expertise).

Simple and intuitive information structure

The top navigation is neatly organized with “Who We Are,” “Our Products,” and “Sustainability,” allowing users to quickly access the information they want.

Use of CTA (Call to Action)

The elements that lead to actual actions, such as “Contact Us,” “Credit Application,” and “Download Catalog,” are clearly placed, making it effective in terms of driving customer conversion.

Loading speed and responsiveness

The page transition is fast and works well on various devices such as mobile/tablet.